New capabilities
OFI is happy to launch and announce a new capability in the group portfolio: GUMMIES!
With brand new state-of-the-art machinery we can now also offer “Made in Germany” gummies (Vegan & Gelatin) in all different shapes, sizes and formulations!
Benefits of gummies
The benefits of gummies as a format Gummies are intended to be a more appealing substitute for conventional formats.
A demand for a distinctive format emerged as a result of the supplement industry’s overall expansion and the phenomenon of potential pill weariness.
This format needed to provide the same health advantages as its competitors but in simpler, better, and tastier manner.
- They have a number of advantages and are currently a favorite of both youngsters and adults
- Those who have trouble swallowing tablets have an alternative with the chewable texture
- Gummies’ format allows for flavor innovation, so they taste less like supplements and more like sweets
- By breaking up the experience, gummies might reduce the stress brought on by a demanding supplement regimen
- They are kid-friendly supplement alternative, making it simpler for parents to include them in their kids’ daily routines
- They may be created to address various need states, such as those related to mind and mood, immunity, skin and hair health, or energy. They’ve evolved to have more actives within a serving suggestion
Selling points
One of its main selling points is that they can be chewed rather than swallowed whole like pills. Additionally, there is no need to wipe them down with water, so you can transport them without incident. The fact that kids are highly unlikely to take pills makes gummy supplements something of a gift for parents!
The advantage of chewing your daily nutrient and vitamins gummies isn’t limited to not having to swallow a pill, either.
Gummies can be more easily absorbed by the intestines when they are chewed up into tiny pieces because there is more surface area for proteins to attach to.
Market share and growth worldwide
Gummy supplements have seen their share of supplements launches rise sharply in recent years as the popularity of supplements for preventative health care, particularly since the pandemic, has risen sharply and gummies have been presented as a more convenient, easier-to-consume option.
With the popularity of supplements in general, North America has led the growth of gummy supplements and accounted for 66% of launches in the second half of 2021. North America, Europe and Asia had a combined share of over 90%.
Vitamins/minerals is the leading subcategory in terms of NPD, used for 35% of launches in the second half of 2021. It is losing share, however, as the subcategory broadens out into the mainstream, with rising share for botanical/herbal supplements in second place, fruit/vegetable concentrates in fourth and melatonin in fifth. There are variations by region, however, with vitamins/minerals still dominant in Latin America, while North America has a much higher than average share for botanical/herbal supplements.
Main claims and flavous
Immune health is by far the key claim for NPD, reflecting its popularity in supplements as a whole. Also in line with supplements and indeed the food and drinks industry as a whole, the use of immune health claims has been boosted by demand generated by the pandemic. The use of skin health claims and energy & stamina claims is also rising significantly, perhaps reflecting the wider targeting of gummy supplements to all consumer groups.
When the gummy supplements market started to develop, it was largely targeted at children, offering an easier consumption method, but this benefit is now being offered to all ages, tending to reduce the number of products targeted specifically at children in the developed regions, although in less developed markets, such as Asia and Latin America, there is still a strong focus on children’s products.
Flavors for NPD are very heavily fruit oriented, with the current favorites continuing to focus on berries (strawberry, raspberry, blueberry and elderberry, as well as mixed berries) and citrus (mainly orange and lemon). There is also growth in mixed fruits, including tropical fruits, peach, apple and mango. Strawberry and orange are clear leaders in the second half of 2021, used for 15% and 13% of launches, respectively.
